Somewhere in your competitors' reviews is a list of opportunities you haven't seen yet. Their customers write it every day on review sites, forums and social channels. They tell the world what frustrates them, what they wish existed and what they genuinely love.

Most product teams never read it. Not because they don't care, but because doing it properly takes weeks.

Today we're launching Competitor Intelligence in Deck. Find opportunities to improve your product based on your competitors' customer feedback, in minutes instead of weeks.

The Research No Product Manager Has Time ForCopy heading link

Ask any product manager whether competitor research matters and they'll say yes. Ask when they last did it properly and you'll get a pause.

Gathering a competitor's customer feedback means hunting through review sites and communities, copying quotes into a spreadsheet, tagging themes by hand, and then turning it all into a report the team can act on. For one competitor, that's a week. For five, it's, well 5 weeks + synthesis.

So it gets skipped. It's a small slice of the job, avoided simply because of the time and effort involved. And the cost compounds. You miss problems you could have solved for your own customers, and you miss the chance to win over people who are actively frustrated with the product they use today.

How It WorksCopy heading link

1. Add competitors, suggested or your own
2. Deck agents research public customer reviews
3. SWOT-style, always-on report
4. Promote to Opportunity Backlog
5. Initiatives & Projects

Check-ins (weekly, monthly or quarterly) send the agents back to step 2.

Open Competitors in Deck and either pick from suggested competitors or add your own. Deck's AI agents then scour publicly available sources for what those competitors' customers are saying, aggregate it, and merge new quotes into your existing competitor graph.

The result is a SWOT-style report that is always on, built entirely from the voice of their customers:

Clickup

Quotes

27

G2 · Capterra

Themes

6

Across competitor sources

Insights

27

12 positive · 2 negative

Opportunities

4

Draft

Positives

• Configurable workflows and workspaces

  “I love the variety of possibilities that ClickUp offers. It allowed me to organize the company's structure and demands, making management easier, especially for a developing team. I like how ClickUp centralizes my management, being extremely effective thanks to the freedom of automations and custom fields. The initial setup was also very smooth. I use ClickUp to organize the structure and demands of my company, centralizing management. This makes it much easier for a developing team, preventing us from getting lost during the process.”

  100% positive

• Dependencies, backlogs and delivery planning

  “I like using ClickUp to keep track of tasks assigned to me at my company. It helps with organization, progress tracking, backlog visualization, and planning for the future. I really like the board feature and task creation because they don't get in my way when trying to keep going on my work and collaborating with other colleagues from my team. Also, team invitation is easy. It lacks task templates so we don't have to write them from scratch every single time. It could help us write tasks faster and it would also be good to have integration with GitHub. I use ClickUp for organization, progress tracking, backlog visualization, and planning for the future.”

  100% positive

• Intuitive everyday task management

  “I use ClickUp for sales and admin tasks, and it really helps me organize my tasks and keep track of everything. I like the interface because it's user-friendly, and I find the different types of task views and navigation easy to follow. I used ClickUp even before AI was introduced, and I think it's a huge advancement. Setting it up was easy; we started with the free version, introduced other features to my team, and eventually got a paid version. My team also liked it. I use ClickUp for organizing my tasks and keeping track of everything.”

  75% positive

Negatives

• AI and administrative automation

  “There's a lot of interesting stuff happening with the AI integration. This software is pushing what agentic integrations can do, and I enjoy the prospect of automations in my project management software.”

  33% negative

• Feature depth creates navigation friction

  “I can be more organized based on the importance of all of my tasks. It is hard for me to navigate some items. ClickUp helps me stay organized with my teams.”

  33% negative

Opportunities

What to build to differentiate

Automate project administration without adding setup burden or AI cost

Buyers increasingly expect AI to summarize updates, route work, send reminders, and reduce repetitive administration, but evidence also highlights learning effort and concerns that AI pricing can undermine value. A simpler, economically predictable automation layer could differentiate Linear.

23 insights

9.0

Keep powerful workflow customization easy to learn and navigate

Competitor reviews praise flexible boards, fields, views, templates, and automations, while also describing steep learning curves, cluttered menus, and navigation friction. Buyers want adaptable workflows without requiring extensive configuration or technical help.

14 insights

8.0

Give cross-functional teams reliable visibility without recurring status follow-ups

Asana and Monday reviewers value shared sources of truth, dashboards, ownership tracking, and real-time progress visibility, yet consistent team processes remain difficult. Buyers need dependable reporting that keeps priorities, responsibilities, and next steps visible across functions.

23 insights

9.0

Scale connected workspaces without clutter, bugs, or performance uncertainty

Centralized work and broad integrations are attractive, but reviewers report information overload between connected boards, occasional bugs, slow or unreliable experiences, and uncertainty about suitability as organizations grow. Buyers need connected work that remains clear and dependable at scale.

17 insights

8.0

From Insight to RoadmapCopy heading link

Insights only matter if they change what you build. Any subtheme or opportunity in the report can be promoted straight into your Opportunity Backlog. Deck can match it against your own customer feedback, so you see whether your customers feel the same pain.

From there, carry it into Initiatives and Projects, then hand it over to your agents to build. Build on their weaknesses. Learn from their strengths and build something better.

Self-Driving with Check-InsCopy heading link

Markets move. Competitors ship, break things and ship again. Turn on periodic check-ins, weekly, monthly or quarterly, and Deck refreshes the report as new public reviews appear. No manual research sprint required.

Built for Your Agents, TooCopy heading link

Anything you can do in the UI, your agents can do. Competitor Intelligence is available in the Deck API and MCP, with skills. Use explore_competitors to read the report, and mutate_competitors to start research, add competitors, promote opportunities and set check-ins. It's also available in the Deck plugin for frontier model apps.

A small confession from behind the scenes: this is the first feature our own team used more through MCP than through the UI. Asking an agent what a competitor's customers complained about most this month, and getting a sourced answer back, changes how often you actually ask.

It's Still About CustomersCopy heading link

One thing we were careful about while building this: Competitor Intelligence isn't about obsessing over competitors. It's about customers, theirs and yours. The best signal for what to build next is still what real people say about the products they use. Now you can hear from a lot more of them.

Get StartedCopy heading link

Open Competitors in Deck, pick a suggested competitor or add your own, and see what their customers have been trying to tell you.